For some people, Supreme is a trending brand. We won’t bother to seek the trendsetters of this, but the fact says a lot about this brand influences in youngsters.
James Jebbia, the Supreme’s founder, has been maintaining the brand’s fans base for years. The streetwear-focused brand is beyond the expectation now, worth around 1 billion US dollars. It keeps rising, and there is nothing that can stop this brand from producing relaxed street wears.
People also slate it as a small skatewear brand before gaining such favorite status around the world. As many as brand fans, many outsiders wonder why this brand is so wanted. What makes people spend hours queueing in line to grab the new apparels from this brand? How come this streetwear brand becomes internationally recognizable? What happens with people?
Well, the answer is not as complicated as you thought.
Just like many other trending brands, it gets more popular when celebrities or influencers wear the brand. As we know, the influencers on social media have tons of followers who are ready to follow their styles. They often influence people with their style, whether it is for endorsement purposes or not. Kanye West is one of the dozen names who gave nods to this brand. He wore one of the pieces and influenced people in the hip hop community. The aspiration like this is more potent than any other conventional marketing campaigns.
As good as the hip hop culture becomes more prevalent to the new youth community, the hype of Supreme can also be affected. Charlie, a 17-year-old student and avid member of Malaysia’s streetwear social media community, stated that he was first fond of the brand after he saw his favorite rapper worn the Supreme apparel and post the photo on Instagram.
Alright, we have explained how this brand is so famous amongst the youngsters. But that does not tell why people want to get in line to get the products. Well, it is a simple economic concept. Supreme replica is smart enough to play around with the demand and supply. The brand is fond of creating a limited amount. Unlike the other renowned brands which have constant supplies so that you can find them in almost any store, Supreme never has it.
The brand always drops the limited supply against plenty of demand. When it releases the limited amounts of new collections, the items will never be restocked. The brand continuously innovates for the next project so that there will always be something new in the future. For instance, if the brand drops a new limited edition for this week only, then it does as it says. You will never see it again in the marketplace after the stocks are gone.
However, the market does not stop there. These limited editions are a gold mine for the investors. The hypebeast community is always one party to feed. Some people will resell the items with increased margins and make some profits from it. Then the buyers who bought the “second” items can resell them again in the future.
So, what do you think about the Supreme brand? Are you interested in investing? You can learn to buy supreme guide in the UK. Or don’t you give a thing?